Pokemon has taken the US, New Zealand and Australia by storm since it launched on Wednesday 6 July. It is now also available in Germany and the UK on Google Play and iTunes.
So, in a sort-of bluffer's guide, here are 11 cool facts for you to roll off when someone asks you all about it.
Pokemon Go review, or The Trials and Tribulations of a Pokemon Go addict
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Pokemon Go: Best, worst and craziest places people have found Pokemon
Pokemon Go: How to catch Pikachu as your first Pokemon
5.16 per cent
According to online tracking service Similar Web, Pokemon Go was installed on 5.16 per cent of all Android devices in the US by Friday 8 July, only 3 days after the app’s release. That's more than Tinder.
3 per cent
Over 3 per cent of the entire US Android population have not just downloaded but used the app. According to Similar Web, over 60 per cent of those who have downloaded it are using it daily.
Nintendo has sold more than 277 million Pokemon games to date, over 21.5 billion trading cards in 10 languages, and made 17 feature films over the last 20 years. Time will tell how Pokemon Go matches up to those numbers.
Pokemon sales and licences alone have resulted in Nintendo earning a whopping $57.65 billion in revenue as of 2015.
Outside of the US, users around the world have been trying to download Pokemon Go using an APK, bypassing the official app store. The main source, apkmirror.com, saw its traffic go from roughly 600,000 visits on 5 July to over four million visits on 6 July alone.
The stock market likes Pokemon Go too. Since Wednesday 6 July Nintendo stocks are up. Nintendo has seen more than $9bn (£6.9bn) added to the company's market value as investors see the huge potential.
4 suspects, 11 victims
Four suspects in O'Fallon, Missouri allegedly used Pokemon Go to lure at least 11 users into a trap. The suspects set locations on the app where players could find wild Pokemon. They then allegedly mugged them when they arrived at the location, stealing phones and personal belongings. The teens are said to have admitted to using the app as part of their criminal actions.
1 dead body
Shayla Wiggins found more than she bargained for when she went hunting for Pokemon near Big Wind River in Fremont County. She spied a genuine dead body in the water. She called the police, who have since stated that "the death appears to be accidental in nature and possible that of a drowning."
That's the price of 14,500 PokeCoins in Pokemon Go in the UK. It's the most expensive in-app purchase you can get. Coins buy you accessories and things in the game, but sadly cost real money if you want to spend immediately. If you are patient you can save PokeCoins by playing the game.
362 per cent
Spotify streams of the Pokemon Theme "Gotta Catch 'Em All" have increased 362 per cent globally in the past week following the enormous success of Pokemon Go. Overall streams of Pokemon songs on Spotify have more than tripled.
There are currently 197 thousand user-generated "Pokemon" playlists and a further 53 thousand simply titled "Pikachu".
The top 5 most-streamed tracks on Spotify are...
Go Pokemon Go
I Want To Be A Hero
Although the game is finally available for iOS and Android in the UK, 350,000 EE phone customers in the country were reportedly playing it before the official app was released.
EE claims that many unique users appeared to be playing Pokemon Go on its UK network in the days after the US release and ahead of the game hitting Britain. That means more than a quarter of a million people managed to download the APK for Android or swap their iTunes accounts for one generated under false pretences.